– Busting the blockers: real talk for doing the work that matters –

We all know that blockers slow down or water down impactful comms work that actually moves the needle. This is especially relevant for effective use of paid media.

We know that comms pros are always looking for the ‘so what’ answers for their SMT and stakeholders.

This session is about real talk: how to manage the blockers, use evidence to back your case, and negotiate your way to doing work that really counts.

John-Paul Danon co-founded CAN more than a decade ago.

As CAN’s Collaboration Director, JP helps local authority, NHS and blue light comms teams across the UK, planning and delivering digital campaigns that nudge people towards behaviour change that could help protect public services long-term.

His three key comms principles:

• Always inclusive – reaching 100% of the target audience in a way that suits them
• Always saving – minimising waste and reducing cost per outcome through optimisation.
• Nothing without data – making the correlation between communications and meaningful outcomes clear

Leanne Hughes is CAN’s Lead for Scotland. She works exclusively with public sector organisations to strengthen their strategic understanding of paid media/digital solutions. She helps teams across Scotland achieve impactful and measurable campaign results.

Leanne has more than two decades of experience in communications and digital strategy, including youth and women’s health campaigns for the NHS in Scotland.

Proud to be a CIPR Chartered practitioner, she coaches others in the comms community through their chartership qualification and is an admin for Public Sector Headspace, a peer-to -peer Facebook group for comms pros.

Leanne is the co-author of the CIPR research “How can consistent accessibility and inclusion practice become part of public sector operational culture?”  She is committed to helping others embed accessibility and inclusion into everyday practice.