– Helena Hornby and Mel Evans –

Join Helena and Mel from our content sponsors Orlo for an unplugged workshop exploring how creative campaigns can build real trust with the communities you serve.

We’ll be sharing practical examples, honest reflections from our own experiences of working in comms, and fresh thinking from Orlo customers on what it takes to create communications that connect, resonate, and make a lasting impact.

Whether you’re tackling tricky topics or trying to spark meaningful engagement, we’ll be discussing tactics, sharing challenges, and getting stuck into a creative session to give you new ideas on how to conquer your campaigns.

Helena Hornby is Head of Marketing and Communications at Orlo, coming fresh from leading comms teams in local government, transport, and central government, she’s all about helping people to build trust, spark conversation, and drive change, with community at the heart of everything.

Mel Evans is a Customer Success Manager at Orlo, specialising in supporting local government teams to get the most from their digital channels. With council experience, and from working with hundreds of customers, she has a great perspective on what really works to deliver impactful outcomes.