Creative content planning aligned to strategic aims
Marketing, Media and Creative Services, RNLI
Date: 10th September 2021
Russ is Head of Marketing, Media and Supporter Experience at the RNLI – based here in Poole, Dorset. He leads the global charity’s marketing strategy, brand amplification and behaviour change marketing work amongst at risk groups.
Rory Stamp, is the charity’s Strategic Content Manager. After initially working as a newspaper reporter, Rory joined the RNLI as in-house journalist and speechwriter. Since then he has created content for all of the charity’s channels, in roles including Social Media Content Officer and Senior Editor. He now leads the RNLI’s content teams, works on marketing campaign concepts and looks after the charity’s content strategy.
Russ and Rory will share how the RNLI’s vision is woven into their content strategy demonstrating how this has been brought to life in key channels for key audiences. You’ll be invited to get involved in practical work on your own organisation’s content planning, peppered with RNLI tips and techniques.