We're all people, right? We all have embedded motivators that cause us to act and think in a certain way. Nudge theory helps comms pros tap into the motivators of our audiences to better tailor our approaches and get results.
Behaviour Change and Comms Consultant
Date: 10th September 2021
Explore behaviour change techniques and best practice. Behavioural insights (nudge approach) help us apply the science of human behaviour to our comms, and this workshop from Dominic will help you test how you can improve your campaigns by injecting some behavioural insight, leading to better campaign results and behaviour change.@dominicridleymo